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Ilan Alon
The Internationalization of US Franchising Systems
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4284415The Internationalization of US Franchising Systemshttps://www.gandhi.com.mx/the-internationalization-of-us-franchising-systems-9781135687052/phttps://gandhi.vtexassets.com/arquivos/ids/3926200/fc95cdbd-2554-4ac2-a96a-5c01a12e32c0.jpg?v=638386085884670000890890MXNTaylor & FrancisInStock/Ebooks/<p>This book reviews both the environmental and organizational factors of international franchising, but focuses on the latter because environmental factors can not adequately explain why some franchisers within a particular industry internationalize. This study finds that organizational factors such as the size, age, growth rate, pricing strategies and the geographical dispersion of the firm, collectively affect the franchising firms decision to internationalize. However, the individual variables are different in significance and magnitude for the retailing, hotel and motel, and professional business service industries.</p>...4220445The Internationalization of US Franchising Systems890890https://www.gandhi.com.mx/the-internationalization-of-us-franchising-systems-9781135687052/phttps://gandhi.vtexassets.com/arquivos/ids/3926200/fc95cdbd-2554-4ac2-a96a-5c01a12e32c0.jpg?v=638386085884670000InStockMXN99999DIEbook20149781135687052_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9781135687052_<p>First Published in 1999. Routledge is an imprint of Taylor & Francis, an informa company.</p>(*_*)9781135687052_<p>This book reviews both the environmental and organizational factors of international franchising, but focuses on the latter because environmental factors can not adequately explain why some franchisers within a particular industry internationalize. This study finds that organizational factors such as the size, age, growth rate, pricing strategies and the geographical dispersion of the firm, collectively affect the franchising firms decision to internationalize. However, the individual variables are different in significance and magnitude for the retailing, hotel and motel, and professional business service industries.</p>...9781135687052_Taylor and Francis(*_*)9781135687052_Taylor & Francislibro_electonico_ef8a29b4-105f-36ea-81ce-f7ac8a1198e4_9781135687052;9781135687052_9781135687052Ilan AlonInglésMéxicoTaylor & Francishttps://getbook.kobo.com/koboid-prod-public/taylorandfrancis-epub-148ea680-799f-4565-a1ec-7abb39eb22d2.epub2014-06-03T00:00:00+00:00