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M. Scott Lockard
THE NATURE OF DESIGN
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608561THE NATURE OF DESIGNhttps://www.gandhi.com.mx/the-nature-of-design/phttps://gandhi.vtexassets.com/arquivos/ids/4365546/9781939621429.jpg?v=638448219520500000MXNOro editionsOutOfStock/Libros/605224THE NATURE OF DESIGN400699https://www.gandhi.com.mx/the-nature-of-design/phttps://gandhi.vtexassets.com/arquivos/ids/4365546/9781939621429.jpg?v=638448219520500000OutOfStockMXN0FITapa dura1a Edición20179781939621429_"I have worked with many gifted designers and architects, but none more creative and capable ... The Nature of Design reflects Lockard's rare ability to blend innovation and aesthetics with practicality."<br/>--D.J. Marini, former General Manager, Lucasfilm Ltd.<br/><br/>Design is a widely-misunderstood discipline. In fact, the design profession itself often accepts and promotes a vague and misleading definition of design. The Nature of Design asks design professionals, their clients and interested students to examine the fundamental nature and practice of their discipline,and to understand the true criteria behind design and the design process. In this insightful, irreverent and beautiful exposition of the design process, one of the world's most prolific practitioners proposes an absolutely clear distinction between Design and Art.<br/>"Lockard's conversational style and compelling insights make for a rare backstage look into the process by which ideas become the buildings and environments that surround us. He has 'been there, done that' for a galaxy of prominent architects and developers, and in this book is able to articulate in great detail how such projects go from rough ideas to full-fledged projects."<br/>--Craig Hodgetts, Professor of Architecture,<br/>UCLA SUPRASTUDIO<br/>Whereas artists express their own interpretations of the world, the designer's charge is to translate their client's vision into reality, orchestrating a complex, often-conflicting array of criteria into a single solution. The ability to design well--to orchestrate effectively, and even efficiently--requires a broad and adaptable capability, derived from specific knowledge and skills, applied in a pragmatic and effective design process. Questions of a designer's personal style and expression must follow the process, not lead it.<br/><br/>By its integration of insightful philosophical stance, practical application, and visual example, The Nature of Design is not only a primer for students and reference for practitioners, but a revealing behind-the-scenes tour for clients, and anyone with an interest in the practice of design and architecture. Conversational yet uncompromising in its message--illustrated throughout by hundreds of actual design drawings from real-world projects of all types and scales demonstrating Lockard's highly effective and versatile process--the book's overarching principles will find application in all fields of design.<br/><br/>"...a stimulating visual and narrative wonderland ..."<br/>--Carl F. Hagelman, former Design Director,<br/>Walt Disney Imagineering9781939621429_Oro editionsoferta_9781939621429_9781939621429M. Scott LockardInglésEstados Unidos272Oro editions