3289016The Personalization of the Museum Visithttps://www.gandhi.com.mx/the-personalization-of-the-museum-visit-9781351695862/phttps://gandhi.vtexassets.com/arquivos/ids/2648076/52047c4f-4d1c-4949-ac2c-2f337f9235eb.jpg?v=63838426348773000011691169MXNTaylor & FrancisInStock/Ebooks/The Personalization of the Museum Visit examines a fundamental shift in institutional behavior in museums located in the United States and the United Kingdom. Contending that art museums have moved toward a new paradigm of public engagement, it posits that modern museum visitors are treated as self-directed "clients", with the agency to make meaning for themselves. The book then considers how this change has come about, examining factors such as the onset of a new museology, an experience economy, and a marketing revolution.Drawing on extensive research undertaken at Britains Tate Modern, the book examines a range of issues, including visitor engagement, curatorial practice, and museum management. A visit experience that is customizable to the individual visitor, in which curators and marketers work together with visitor-clients to create an experience of personalized meaning, is, Rodney argues, rising in prevalence in the art museum field, but it is also being stymied by certain structural impediments. This book examines such obstacles, including institutional division of labor, long-standing conceptions, or misconceptions, of the museums mission, and the orientation of museums toward a certain conceptual model of their visitors.The Personalization of the Museum Visit is essential reading for scholars and students engaging with issues of visitor engagement, curatorial practice, and museum management. With a particular focus on the role of business interests and public policy, the book should also be of interest to those undertaking research in fields outside of museum and visitor studies....3225034The Personalization of the Museum Visit11691169https://www.gandhi.com.mx/the-personalization-of-the-museum-visit-9781351695862/phttps://gandhi.vtexassets.com/arquivos/ids/2648076/52047c4f-4d1c-4949-ac2c-2f337f9235eb.jpg?v=638384263487730000InStockMXN99999DIEbook20199781351695862_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9781351695862_The Personalization of the Museum Visit examines a fundamental shift in institutional behavior in museums located in the United States and the United Kingdom. Contending that art museums have moved toward a new paradigm of public engagement, it posits that modern museum visitors are treated as self-directed "clients", with the agency to make meaning for themselves. The book then considers how this change has come about, examining factors such as the onset of a new museology, an experience economy, and a marketing revolution.Drawing on extensive research undertaken at Britain’s Tate Modern, the book examines a range of issues, including visitor engagement, curatorial practice, and museum management. A visit experience that is customizable to the individual visitor, in which curators and marketers work together with visitor-clients to create an experience of personalized meaning, is, Rodney argues, rising in prevalence in the art museum field, but it is also being stymied by certain structural impediments. This book examines such obstacles, including institutional division of labor, long-standing conceptions, or misconceptions, of the museum’s mission, and the orientation of museums toward a certain conceptual model of their visitors.The Personalization of the Museum Visit is essential reading for scholars and students engaging with issues of visitor engagement, curatorial practice, and museum management. With a particular focus on the role of business interests and public policy, the book should also be of interest to those undertaking research in fields outside of museum and visitor studies.9781351695862_Taylor and Francislibro_electonico_2b3ebbc8-ba28-3e36-9480-53adab8519f2_9781351695862;9781351695862_9781351695862Seph RodneyInglésMéxicohttps://getbook.kobo.com/koboid-prod-public/taylorandfrancis-epub-8d75189c-aedf-45e0-a4e8-d8e8e43d2697.epub2019-05-13T00:00:00+00:00Taylor and Francis