The Publicity Handbook, New Edition

Autor: Andrew J.
Editorial: McGraw Hill LLC
Precio $537 Precio Gandhi $386

The Publicity Handbook, New Edition

The Publicity Handbook, New Edition

Autor: Andrew J.
Editorial: McGraw Hill LLC
ISBN
e9ed0970-1428-3576-89c4-b4af743b22aa
Thoroughly updated with information on Internet-based PR campaigns The Publicity Handbook has everything you need to know to win valuable publicity for your product, service or business. Includes step-by-step information on setting objectives and designing an integrated publicity plan, writing press releases, fact sheets and feature stories for all different types of media, as well as extensive checklists and a complete breakdown of sources and services available to publicists­­--databases, media directories, websites, and more. An indispensable guide whether you are a PR pro or entrepreneur!
  • Categoría BISAC BUS052000
  • Formato Epub 2
  • Idioma Inglés
  • Año 2001
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