Market-proven strategies to generate competitive advantage by identifying and always taking care of your best customers
The Seven Keys to Managing Strategic Accounts provides decision makers with a proactive program for profitably managing their largest, most critical customers--their strategic accounts. Drawing on the expertise of S4 Consulting, Inc., a leading-edge provider of strategic account consulting, and Miller Heiman, a global sales training leader serving many Fortune 500companies, this how-to book shows how many of today's market leaders have learned to focus on their most profitable customers, avoiding or overcoming common errors before they become relationship-crippling disasters.
Placing its total focus on the design and implementation of cost-effective strategic account management programs, this hands on book provides:
A world-class competency model for strategic account managers
Techniques for developing a program to manage and grow "co-destiny" relationships
Examples and cases from Honeywell, 3M,and other leading corporations
https://www.gandhi.com.mx/the-seven-keys-to-managing-strategic-accounts616415The Seven Keys to Managing Strategic Accounts<p><strong>Market-proven strategies to generate competitive advantage by identifying and always taking care of your best customers</strong></p>
<p><em>The Seven Keys to Managing Strategic Accounts</em> provides decision makers with a proactive program for profitably managing their largest, most critical customers--their strategic accounts. Drawing on the expertise of S4 Consulting, Inc., a leading-edge provider of strategic account consulting, and Miller Heiman, a global sales training leader serving many Fortune 500companies, this how-to book shows how many of today's market leaders have learned to focus on their most profitable customers, avoiding or overcoming common errors before they become relationship-crippling disasters.</p>
<p>Placing its total focus on the design and implementation of cost-effective strategic account management programs, this hands on book provides:</p>
<ul>
<li>A world-class competency model for strategic account managers</li>
<li>Techniques for developing a program to manage and grow "co-destiny" relationships</li>
<li>Examples and cases from Honeywell, 3M,and other leading corporations</li>
</ul>https://kbimages1-a.akamaihd.net/Images/c379997f-5f1d-47ad-b5b6-ccb542477ebb/300/300/False/image.jpg438instock60843828170000https://www.gandhi.com.mx/media/catalog/product/2022-04-12T07:36:45+0000BUS058000Samuel ReeseEpub 2BUS058000