Soapmakers and crafters, learn how to grow your online presence! “The Soapmaker's Guide to Online Marketing*”* is packed with detailed information on designing, building, and promoting your website. Learn how to write a press release. Get loads of free and low cost promotional ideas. Attract customers by blogging, making videos, and showing off enticing photos of your soaps and/or other bath and body products. Written by the author of “The Joy of Melt and Pour Soap Crafting” and more than a dozen other soap crafting books. You'll get: ? Successful SEO tips ? Free online and offline website promotion tips ? Helpful photo guidelines ? Video ideas ? 100+ updated links ? Getting product reviews ? Set up your work/crafting area ? Wholesaling and labeling guidelines ? Avoiding online fraud ? Tips on creating your product line ? Basic soap recipes ? More than 30 resources ? Also available in paperback