9781633695665_

Are you investing in the right people?

Many people know the benefit of finding a sponsor--someone who goes beyond traditional mentorship to partner with a junior-level employee to help build their skills, advocate for them when opportunities arise, and open doors. But few realize that being a sponsor is just as important to career growth as finding one.

According to new research from economist and thought leader Sylvia Ann Hewlett, senior executives who sponsor rising talent are 53 percent more likely to be promoted than those who dont. Similarly, middle-level managers who have proteges are 167 percent more likely to be given stretch assignments. Well-chosen proteges contribute stellar performance, steadfast loyalty, and capabilities that you, the sponsor, may lack, thus increasing how fast and how far you can go.

But how do you find standout proteges, let alone develop them so that theyre able to come through for you and your organization?

This book has the answers you need. Combining powerful new data and rich examples drawn from in-depth interviews with leaders from companies such as Unilever, Aetna, Blizzard Entertainment, and EY, The Sponsor Effect provides a seven-step playbook for how you can become a successful sponsor. Youll learn to:

Identify the right mix of proteges
Include those with differing perspectives
Inspire your proteges and ignite their ambition
Instruct them to develop key skill sets
Inspect your picks for performance and loyalty
Instigate a deal, detailing the terms of a relationship
Invest three ways and reap the rewards

Along the way, youll discover the enormous benefits of investing in these valuable relationships.

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One of the most overlooked ways to becoming a better leader and advancing your career is by sponsoring others--by aligning yourself with junior talent who can deliver for you through loyalty and performance while you advocate for their career growth and develop them as leaders. This book demystifies how to build and nurture these two-way relationships, and provides a seven-step playbook for how select the right proteges, invest in the relationship, and make it work so that you--and your proteges and the organization--benefit.

Provides practical advice on how to be a sponsor and outlines the specific payoffs that leaders and managers get through this unique relationship.

Provides a variety of interesting examples drawn from extensive interviews with both sponsors and proteges, from large companies to sports to politics, that illustrate key concepts and show evidence of how both parties benefit from the relationship.

Fills a need for leaders and managers. While much has been written about how to find a mentor or sponsor, little has been written about what to do as the sponsor yourself and how this relationship can help you.

Audience:

Leaders and managers at all levels who want to grow in their career.
Previous buyers of Forget a Mentor, who have successfully navigated securing sponsorship and now want to become sponsors themselves.
(Secondary audience) HR professionals starting sponsorship initiatives in their companies, so they have resources to hand off to their leaders and managers.

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The Sponsor Effect

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