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Ian Robertson
The Winner Effect
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993354The Winner Effecthttps://www.gandhi.com.mx/the-winner-effect/phttps://gandhi.vtexassets.com/arquivos/ids/858368/8f7a4809-461d-4e80-a4ab-bcb7075aec32.jpg?v=638413912038300000219249MXNBloomsbury PublishingInStock/Ebooks/<p><strong>What makes a winner? Why do some succeed both in life and in business, and others fail? And why do a few individuals end up supremely powerful, while many remain powerless? Are men more likely to be power junkies than women?</strong></p><p>The winner effect is a term used in biology to describe how an animal that has won a few fights against weak opponents is much more likely to win later bouts against stronger contenders. As Ian Robertson reveals, it applies to humans, too.</p><p>Success changesthe chemistry of the brain, making you more focused, smarter, more confident and more aggressive. The effect is as strong as any drug. And the more you win, the more you will go on to win. But the downside is that winning can become physically addictive.</p><p>By understanding what the mental and physical changes are that take place in the brain of a winner, how they happen, and why they affect some people more than others, Robertson answers the question of why some people attain and then handle success better than others. He explains what makes a winner - or a loser - and how can we use the answers to these questions to understand better the behaviour of our business colleagues, employees, family and friends.</p>...988674The Winner Effect219249https://www.gandhi.com.mx/the-winner-effect/phttps://gandhi.vtexassets.com/arquivos/ids/858368/8f7a4809-461d-4e80-a4ab-bcb7075aec32.jpg?v=638413912038300000InStockMXN99999DIEbook20129781408828724_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_<p><strong>What makes a winner? Why do some succeed both in life and in business, and others fail? And why do a few individuals end up supremely powerful, while many remain powerless? Are men more likely to be power junkies than women?</strong></p><p>The winner effect is a term used in biology to describe how an animal that has won a few fights against weak opponents is much more likely to win later bouts against stronger contenders. As Ian Robertson reveals, it applies to humans, too.</p><p>Success changesthe chemistry of the brain, making you more focused, smarter, more confident and more aggressive. The effect is as strong as any drug. And the more you win, the more you will go on to win. But the downside is that winning can become physically addictive.</p><p>By understanding what the mental and physical changes are that take place in the brain of a winner, how they happen, and why they affect some people more than others, Robertson answers the question of why some people attain and then handle success better than others. He explains what makes a winner - or a loser - and how can we use the answers to these questions to understand better the behaviour of our business colleagues, employees, family and friends.</p>...9781408828724_Bloomsbury Publishinglibro_electonico_52448b71-cad0-48ae-b2c9-f77479ec3fc2_9781408828724;9781408828724_9781408828724Ian RobertsonInglésMéxico2012-06-07T00:00:00+00:00Bloomsbury Publishing