What do you pass on besides your name?

From working as a North Philadelphia pharmacist to leading as a Fortune 10 executive, Julian Blair Baldwin built a life defined by achievement. But after his mother died, he was left with a rich family history and a house full of artifacts without her voice to explain what any of it meant. Five months later, his daughter was born. Determined not to leave her with the same silence, Baldwin began writing the letter he wished his parents had left him: an interpretation of the history, sacrifices, and principles that shaped him.

That letter became To Zuri, a leadership book shaped through story with a sharp claim: Leadership is not just what we achieve at work but what we inherit, embody, and pass on. Drawing on a family legacy that includes one of the Greensboro Four, Baldwin asks the questions that shape us: What do we inherit? What should we question? How do we find belonging without betraying ourselves?

To Zuri

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