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Ben Person
Total Customer Growth
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1710938Total Customer Growthhttps://www.gandhi.com.mx/total-customer-growth/phttps://gandhi.vtexassets.com/arquivos/ids/1007995/ab62a7ae-5656-44ea-9c0c-0ba8fe310d43.jpg?v=638337180980100000https://gandhi.vtexassets.com/arquivos/ids/1006383/ab62a7ae-5656-44ea-9c0c-0ba8fe310d43.jpg?v=6383371780904300001919MXNBublish, Inc.InStock/Ebooks/1685974Total Customer Growth1919https://www.gandhi.com.mx/total-customer-growth/phttps://gandhi.vtexassets.com/arquivos/ids/1007995/ab62a7ae-5656-44ea-9c0c-0ba8fe310d43.jpg?v=638337180980100000https://gandhi.vtexassets.com/arquivos/ids/1006383/ab62a7ae-5656-44ea-9c0c-0ba8fe310d43.jpg?v=638337178090430000InStockMXN99999DIEbook20239781647046972_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_<p>Adam and Ben speak with hundreds of sales and marketing leaders every year. Several recurring issues come up: How to get started with ABM, how to win and grow a more profitable customer base and how to turn marketing into a competitive advantage.</p><p>This book will answer these questions about ABM and propose a new, more holistic model for making your sales and marketing more effective.</p><p>ABM is part of the answer and is emerging as the way to acquire new and more profitable customers. In addition, a relatively new concept has emerged called account-based experience (ABX) that addresses how to cross-sell, upsell, and convert customers into evangelists.</p><p>This book proposes a new more efficient model that combines ABM, ABX, and other account-based strategies. We call it</p><p>TOTAL CUSTOMER GROWTH</p><p>Total Customer Growth is a system involving sales, marketing, and customer success to find, engage, convert, and grow profitable customers for life. It is a holistic approach to building a sustainable, long-term business model.</p><p>We wrote this book as a comprehensive practical guide to ABM, ABX, and Total Customer Growth. The book includes how-to guides, strategic rationales, examples, and references to online resources to help in your journey.</p>...(*_*)9781647046972_<p>Rock Solid ABM Bible, <em><strong>- Charles Cantu, founder of Rest Digital</strong></em></p><p>TCG Will be the Next Acronym on Every Marketers Lips, <em><strong>- Bob Abrahamson, chief marketing officer, pCare</strong></em></p><p>This book is very well written and full of actionable insight. I especially appreciate the many free tools offered for download as part of the book purchase, <em><strong>- Kelly McDermott, chief marketing officer, of Caregility</strong></em></p><p>A fresh take on ABM. Its the sort of book you can come back to frequently for how-tos and ideas, <em><strong>- Drew Neisser, Founder of CMO Huddles and award-winning author</strong></em></p><p>If you have read or considered great books like ABM is B2B by Sangram Vajre or A Practitioners Guide to Account-based Marketing by Bev Burgess, you will enjoy this fresh and up-to-date take on ABM.</p><p>Adam and Ben speak with hundreds of sales and marketing leaders every year. Several recurring issues come up: How to get started with ABM, how to win and grow a more profitable customer base and how to turn marketing into a competitive advantage.</p><p>This book will answer these questions about ABM and propose a new, more holistic model for making your sales and marketing more effective.</p><p>ABM is part of the answer and is emerging as the way to acquire new and more profitable customers. In addition, a relatively new concept has emerged called account-based experience (ABX) that addresses how to cross-sell, upsell, and convert customers into evangelists.</p><p>This book proposes a new more efficient model that combines ABM, ABX, and other account-based strategies. We call it</p><p><strong>Total Customer Growth</strong></p><p>Total Customer Growth is a system involving sales, marketing, and customer success to find, engage, convert, and grow profitable customers for life. It is a holistic approach to building a sustainable, long-term business model.</p><p>We wrote this book as a comprehensive practical guide to ABM, ABX, and Total Customer Growth. The book includes how-to guides, strategic rationales, examples, and references to online resources to help in your journey.</p><p>The book is divided into four parts:</p><p>Part 1 - Strategic Foundations of Total Customer Growth</p><p>Chapter 1 Why ABM Is Transforming B2B Sales and Marketing</p><p>Chapter 2 The Total Customer Growth Framework</p><p>Chapter 3 Starting with Intent</p><p>Chapter 4 Targeting</p><p>Chapter 5 The Buyer Journey</p><p>Chapter 6 ABM Campaign Strategies and Personalization</p><p>Chapter 7 Engagement and Content Planning</p><p>Part 2 - Putting ABM into Action</p><p>Chapter 8 The ABM Technology Platform</p><p>Chapter 9 SDRs: ABMs Secret Weapon</p><p>Chapter 10 Measurement Matters</p><p>Part 3 - ABM to ABX</p><p>Chapter 11 Envisioning ABX and Total Customer Growth</p><p>Chapter 12 Account Insight-Driven Growth</p><p>Chapter 13 Turning Customers into Positive Influencers</p><p>Part 4 - Get Moving. Get Scaling.</p><p>Chapter 14 Think/Crawl/Walk/Run</p><p>Chapter 15 Scaling and Evolving</p><p>Chapter 16 Being Agile</p><p>Chapter 17 The Total Customer Growth Organization</p>...9781647046972_Bublish, Inc.libro_electonico_19d49002-cee5-39c5-82b5-7b7a08e29a27_9781647046972;9781647046972_9781647046972Ben PersonInglésMéxicohttps://getbook.kobo.com/koboid-prod-public/ed4b0503-e730-4791-bf22-b5fa3e9e1dba-epub-555dd16e-2e80-45f0-b528-035f237b3654.epub2023-05-18T00:00:00+00:00Bublish, Inc.