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Daniel and
Ultimate Guide to Protecting Your Business Name, Brand, and Reputation
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7232179Ultimate Guide to Protecting Your Business Name, Brand, and Reputationhttps://www.gandhi.com.mx/ultimate-guide-to-protecting-your-business-name--brand--and-reputation-1230008703972/phttps://gandhi.vtexassets.com/arquivos/ids/6785306/image.jpg?v=638725917043400000205205MXNGandhiInStock/Ebooks/<p>Was your business name stolen?<br />Was your brand stolen?</p><p>Take action!!!</p><p>This book is a comprehensive guide for small business owners on protecting their business name, brand, and reputation. It emphasizes the interconnectedness of these three elements as foundational assets for long-term success. The book systematically covers legal protection (trademarks, copyrights, domain names), brand safeguarding (visual identity, consistent usage, monitoring unauthorized use), reputation building (quality products/services, customer service, ethical conduct, community involvement), online reputation management (monitoring, responding to feedback, creating positive content, SEO), crisis management (communication plans, addressing PR issues, post-crisis recovery), legal recourse (defamation laws, cease and desist letters), and proactive strategies (brand audits, staying updated on industry trends, employee training, strong online presence). Ultimately, the book aims to empower small businesses to proactively protect their valuable intangible assets, ensuring their sustained growth and prosperity.</p>...6879918Ultimate Guide to Protecting Your Business Name, Brand, and Reputation205205https://www.gandhi.com.mx/ultimate-guide-to-protecting-your-business-name--brand--and-reputation-1230008703972/phttps://gandhi.vtexassets.com/arquivos/ids/6785306/image.jpg?v=638725917043400000InStockMXN99999DIEbook20251230008703972_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1230008703972_<p>Was your business name stolen?<br />Was your brand stolen?</p><p>Take action!!!</p><p>This book is a comprehensive guide for small business owners on protecting their business name, brand, and reputation. It emphasizes the interconnectedness of these three elements as foundational assets for long-term success. The book systematically covers legal protection (trademarks, copyrights, domain names), brand safeguarding (visual identity, consistent usage, monitoring unauthorized use), reputation building (quality products/services, customer service, ethical conduct, community involvement), online reputation management (monitoring, responding to feedback, creating positive content, SEO), crisis management (communication plans, addressing PR issues, post-crisis recovery), legal recourse (defamation laws, cease and desist letters), and proactive strategies (brand audits, staying updated on industry trends, employee training, strong online presence). Ultimately, the book aims to empower small businesses to proactively protect their valuable intangible assets, ensuring their sustained growth and prosperity.</p>...1230008703972_Bigger Bottom Linelibro_electonico_1230008703972_1230008703972Daniel andInglésMéxicohttps://getbook.kobo.com/koboid-prod-public/f316ab88-acb1-4166-b4a3-3f1d2c440808-epub-b13141f9-4f78-4a62-ac01-5e54aff06927.epub2025-01-15T00:00:00+00:00Bigger Bottom Line