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Elaine Brammer
Unforgettable
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4364184Unforgettablehttps://www.gandhi.com.mx/unforgettable-9781662940439/phttps://gandhi.vtexassets.com/arquivos/ids/4035876/image.jpg?v=638417445680270000307307MXNGatekeeper PressInStock/Ebooks/<p><em>Unforgettable: New Rules for Business Storytelling</em> solves a vexing business problem: how do you tell exceptional stories in a corporate environment? The age-old advice that works for novelists and how-to authors doesnt translate well to the business world. Mainstream authors arent immersed in a tug-of-war between case study production and authentic storytelling. They dont need to reach different audiences at various altitudes, and they dont battle against firmly entrenched yet classically dull marketing lingo. Perhaps most important, they dont face the same type of political battles.</p><p>Author Elaine Brammer shares everything you need to know to publish truly great stories. You will discover when to tell a story, when not to, and how to nail a storyline. You will master new video skills and learn fresh techniques to hook your audience from beginning to end. And finally, you will learn to finesse your way through business hurdles such as release forms, review cycles, and legal approvals.</p><p>About the Author</p><p>Elaine Brammer is a seasoned storyteller in the world of business, marketing, and brand perception. She has a Bachelor of Science in electrical engineering and a flair for storytelling, which allows her to humanize even the most complex business solutions. Elaine has crafted inspirational stories for companies such as Microsoft, Rolls-Royce Aerospace, Schneider Electric, and United Health Group. Her storytelling has garnered attention from the American Advertising Awards (ADDY) and Telly Awards. Nowafter years of watching the business world struggle to tell great storiesshe is excited to share the unique approach that helped her create award-winning content for Fortune 100 companies.</p><p>Elaine lives outside of Seattle. You can find her in her flower garden when the sun is shining, reading a good book when its raining, or anytime at greatstories.com and linkedin.com/in/elainebrammer.</p>...4293905Unforgettable307307https://www.gandhi.com.mx/unforgettable-9781662940439/phttps://gandhi.vtexassets.com/arquivos/ids/4035876/image.jpg?v=638417445680270000InStockMXN99999DIEbook20249781662940439_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9781662940439_<p><em>Unforgettable: New Rules for Business Storytelling</em> solves a vexing business problem: how do you tell exceptional stories in a corporate environment? The age-old advice that works for novelists and how-to authors doesnt translate well to the business world. Mainstream authors arent immersed in a tug-of-war between case study production and authentic storytelling. They dont need to reach different audiences at various altitudes, and they dont battle against firmly entrenched yet classically dull marketing lingo. Perhaps most important, they dont face the same type of political battles.</p><p>Author Elaine Brammer shares everything you need to know to publish truly great stories. You will discover when to tell a story, when not to, and how to nail a storyline. You will master new video skills and learn fresh techniques to hook your audience from beginning to end. And finally, you will learn to finesse your way through business hurdles such as release forms, review cycles, and legal approvals.</p><p>About the Author</p><p>Elaine Brammer is a seasoned storyteller in the world of business, marketing, and brand perception. She has a Bachelor of Science in electrical engineering and a flair for storytelling, which allows her to humanize even the most complex business solutions. Elaine has crafted inspirational stories for companies such as Microsoft, Rolls-Royce Aerospace, Schneider Electric, and United Health Group. Her storytelling has garnered attention from the American Advertising Awards (ADDY) and Telly Awards. Nowafter years of watching the business world struggle to tell great storiesshe is excited to share the unique approach that helped her create award-winning content for Fortune 100 companies.</p><p>Elaine lives outside of Seattle. You can find her in her flower garden when the sun is shining, reading a good book when its raining, or anytime at greatstories.com and linkedin.com/in/elainebrammer.</p>...9781662940439_Gatekeeper Presslibro_electonico_9781662940439_9781662940439Elaine BrammerInglésMéxicohttps://getbook.kobo.com/koboid-prod-public/c4621123-940b-41d3-b0d2-7b3ab866e7d2-epub-9ae34cd2-34e6-4bd6-a5b1-11a010bf2ddd.epub2024-01-03T00:00:00+00:00Gatekeeper Press