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Ethan Evans
Unfortunate Business Slogans
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7438904Unfortunate Business Sloganshttps://www.gandhi.com.mx/unfortunate-business-slogans-9788235243829/phttps://gandhi.vtexassets.com/arquivos/ids/7036528/image.jpg?v=638794681277170000178178MXNGandhiInStock/Ebooks/<p><em>Unfortunate Business Slogans</em> explores the critical impact of language on brand perception, demonstrating how marketing missteps in slogans can undermine a business. It highlights that a seemingly minor linguistic choice, like an awkward translation, can lead to significant brand damage in global markets. The book emphasizes that effective slogans must deeply resonate with a target audiences cultural values, moving beyond simple translation to avoid ridicule or offense.</p><p>The book dissects real-world examples of slogan failures, categorizing them into themes like <em>Translation Traps</em> and <em>Cultural Collisions</em>. By examining linguistic breakdowns and consumer reactions, the book reveals how unintended double entendres can tarnish a brands image. These case studies, drawn from diverse industries, showcase the power of cultural sensitivity in crafting effective marketing communication.</p><p>Ultimately, <em>Unfortunate Business Slogans</em> offers a framework for developing culturally appropriate slogans, providing a practical guide for marketing professionals and business students. The book, progressing from core branding concepts to detailed analyses, serves as a cautionary yet constructive resource for navigating the complexities of international business and avoiding costly mistakes.</p>...7068072Unfortunate Business Slogans178178https://www.gandhi.com.mx/unfortunate-business-slogans-9788235243829/phttps://gandhi.vtexassets.com/arquivos/ids/7036528/image.jpg?v=638794681277170000InStockMXN99999DIEbook20259788235243829_W3siaWQiOiJjMDRlOWI0Ni1jNTU2LTQyNTQtYWY5Zi0zNDVmYjFlMDFkMTciLCJsaXN0UHJpY2UiOjE3OCwiZGlzY291bnQiOjAsInNlbGxpbmdQcmljZSI6MTc4LCJpbmNsdWRlc1RheCI6dHJ1ZSwicHJpY2VUeXBlIjoiSXBwIiwiY3VycmVuY3kiOiJNWE4iLCJmcm9tIjoiMjAyNS0wNC0wNVQxNTowMDowMFoiLCJyZWdpb24iOiJNWCIsImlzUHJlb3JkZXIiOmZhbHNlfV0=9788235243829_<p><em>Unfortunate Business Slogans</em> explores the critical impact of language on brand perception, demonstrating how marketing missteps in slogans can undermine a business. It highlights that a seemingly minor linguistic choice, like an awkward translation, can lead to significant brand damage in global markets. The book emphasizes that effective slogans must deeply resonate with a target audiences cultural values, moving beyond simple translation to avoid ridicule or offense.</p><p>The book dissects real-world examples of slogan failures, categorizing them into themes like <em>Translation Traps</em> and <em>Cultural Collisions</em>. By examining linguistic breakdowns and consumer reactions, the book reveals how unintended double entendres can tarnish a brands image. These case studies, drawn from diverse industries, showcase the power of cultural sensitivity in crafting effective marketing communication.</p><p>Ultimately, <em>Unfortunate Business Slogans</em> offers a framework for developing culturally appropriate slogans, providing a practical guide for marketing professionals and business students. The book, progressing from core branding concepts to detailed analyses, serves as a cautionary yet constructive resource for navigating the complexities of international business and avoiding costly mistakes.</p>...9788235243829_Publifyelibro_electonico_9788235243829_9788235243829Ethan EvansInglésMéxicohttps://getbook.kobo.com/koboid-prod-public/content2connect_drm-epub-2137ad54-cea7-4adc-8156-09fef813c1ef.epub2025-03-29T00:00:00+00:00Publifye