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Greg Kihlstrm
Using AI in Marketing
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7523724Using AI in Marketinghttps://www.gandhi.com.mx/using-ai-in-marketing-9781837023882/phttps://gandhi.vtexassets.com/arquivos/ids/7139464/image.jpg?v=638830122777200000665739MXNPackt PublishingInStock/Ebooks/<p><b>Explore how to leverage AI in marketing for analytics, personalization, and team workflow enhancement while addressing ethical and strategic challenges.</b></p><h2>Key Features</h2><ul><li>Comprehensive insights into integrating AI in marketing strategies</li><li>Real-world examples showcasing AIs impact on customer personalization</li><li>Step-by-step guides for adopting AI while addressing ethical considerations</li></ul><h2>Book Description</h2>Artificial Intelligence is reshaping the marketing landscape. This book begins with a foundational overview of AI and its history, establishing the importance of AI in modern marketing practices. Readers will gain insights into the integration of AI with marketing fundamentals, paving the way for strategic advancements. Delving deeper, the book explores current applications of AI, from data analytics to campaign automation, and personalized customer experiences. With chapters dedicated to generative AI, prompt optimization, and team augmentation, the book provides actionable insights and case studies to guide readers through real-world usage. As the journey concludes, readers are equipped with an understanding of AIs transformative impact, ethical considerations, and strategies for adoption. This book ensures that marketers are ready to embrace AI, optimize their workflows, and make informed investment decisions for future growth.<h2>What you will learn</h2><ul><li>Discover AIs role in enhancing marketing performance</li><li>Leverage generative AI to improve customer engagement</li><li>Optimize workflows using AI-driven automation strategies</li><li>Identify ethical challenges in implementing AI solutions</li><li>Analyze marketing data for actionable business insights</li><li>Develop AI strategies tailored to business requirements</li></ul><h2>Who this book is for</h2><p>Ideal for marketing professionals, business strategists, and data analysts seeking to integrate AI into marketing strategies. Readers should have a basic understanding of marketing concepts and data analytics.</p>...7143113Using AI in Marketing665739https://www.gandhi.com.mx/using-ai-in-marketing-9781837023882/phttps://gandhi.vtexassets.com/arquivos/ids/7139464/image.jpg?v=638830122777200000InStockMXN99999DIEbook20259781837023882_W3siaWQiOiI1MTZlNDcxMS1mOGU1LTQzYjEtOWE0Mi02MzI1NThhMDNkODgiLCJsaXN0UHJpY2UiOjczOSwiZGlzY291bnQiOjc0LCJzZWxsaW5nUHJpY2UiOjY2NSwiaW5jbHVkZXNUYXgiOnRydWUsInByaWNlVHlwZSI6Ildob2xlc2FsZSIsImN1cnJlbmN5IjoiTVhOIiwiZnJvbSI6IjIwMjUtMDUtMTZUMTM6MDA6MDBaIiwicmVnaW9uIjoiTVgiLCJpc1ByZW9yZGVyIjpmYWxzZX1d9781837023882_<p><b>Explore how to leverage AI in marketing for analytics, personalization, and team workflow enhancement while addressing ethical and strategic challenges.</b></p><h2>Key Features</h2><ul><li>Comprehensive insights into integrating AI in marketing strategies</li><li>Real-world examples showcasing AIs impact on customer personalization</li><li>Step-by-step guides for adopting AI while addressing ethical considerations</li></ul><h2>Book Description</h2>Artificial Intelligence is reshaping the marketing landscape. This book begins with a foundational overview of AI and its history, establishing the importance of AI in modern marketing practices. Readers will gain insights into the integration of AI with marketing fundamentals, paving the way for strategic advancements. Delving deeper, the book explores current applications of AI, from data analytics to campaign automation, and personalized customer experiences. With chapters dedicated to generative AI, prompt optimization, and team augmentation, the book provides actionable insights and case studies to guide readers through real-world usage. As the journey concludes, readers are equipped with an understanding of AIs transformative impact, ethical considerations, and strategies for adoption. This book ensures that marketers are ready to embrace AI, optimize their workflows, and make informed investment decisions for future growth.<h2>What you will learn</h2><ul><li>Discover AIs role in enhancing marketing performance</li><li>Leverage generative AI to improve customer engagement</li><li>Optimize workflows using AI-driven automation strategies</li><li>Identify ethical challenges in implementing AI solutions</li><li>Analyze marketing data for actionable business insights</li><li>Develop AI strategies tailored to business requirements</li></ul><h2>Who this book is for</h2><p>Ideal for marketing professionals, business strategists, and data analysts seeking to integrate AI into marketing strategies. Readers should have a basic understanding of marketing concepts and data analytics.</p>...9781837023882_Packt Publishinglibro_electonico_9781837023882_9781837023882Greg KihlstrmInglésMéxicohttps://getbook.kobo.com/koboid-prod-public/packt-epub-bdfe8879-417f-460e-8c99-b996877ccde7.epub2025-01-24T00:00:00+00:00Packt Publishing