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V. Kumar
Valuing Customer Engagement
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4718819Valuing Customer Engagementhttps://www.gandhi.com.mx/valuing-customer-engagement-9783031432965/phttps://gandhi.vtexassets.com/arquivos/ids/4072168/image.jpg?v=638443220579430000674748MXNSpringer Nature SwitzerlandInStock/Ebooks/<p>In recent years, the concept of customer engagement has evolved as a powerful tool in the managerial toolkit of firms to incorporate a profitable approach to customer management. There is a pressing need for an authoritative book that communicates the fundamentals of profitable customer engagement by proposing a customer engagement value framework. This book, Valuing Customer Engagement, is first of its kind on customer engagement that outlines the theory and methods of engaging customers profitably in business-to-consumer and business-to-business settings.</p><p>Written by world-renowned scholar and thought leader V. Kumar, this seminal work book explains the definitions of the metrics within the CEV framework and analyzes ways to measure and maximize these metrics that can help in engaging customers profitably. Dr. Kumar also reveals the interrelationships between these metrics, i.e. how each metric impacts the other, with examples from all over the world.</p><p>This updated edition introduces of Customer Valuation Theory as a way of quantifying direct and indirect engagement value while presenting newer applications and case studies. With practical examples of companies that have benefited by implementing these strategies, this guide is a must have for business executives who want to maximize companies profitability as well as students wanting to learn how to engage customers and build loyalty.</p>...4474025Valuing Customer Engagement674748https://www.gandhi.com.mx/valuing-customer-engagement-9783031432965/phttps://gandhi.vtexassets.com/arquivos/ids/4072168/image.jpg?v=638443220579430000InStockMXN99999DIEbook20249783031432965_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_<p>In recent years, the concept of customer engagement has evolved as a powerful tool in the managerial toolkit of firms to incorporate a profitable approach to customer management. There is a pressing need for an authoritative book that communicates the fundamentals of profitable customer engagement by proposing a customer engagement value framework. This book, Valuing Customer Engagement, is first of its kind on customer engagement that outlines the theory and methods of engaging customers profitably in business-to-consumer and business-to-business settings.</p><p>Written by world-renowned scholar and thought leader V. Kumar, this seminal work book explains the definitions of the metrics within the CEV framework and analyzes ways to measure and maximize these metrics that can help in engaging customers profitably. Dr. Kumar also reveals the interrelationships between these metrics, i.e. how each metric impacts the other, with examples from all over the world.</p><p>This updated edition introduces of Customer Valuation Theory as a way of quantifying direct and indirect engagement value while presenting newer applications and case studies. With practical examples of companies that have benefited by implementing these strategies, this guide is a must have for business executives who want to maximize companies profitability as well as students wanting to learn how to engage customers and build loyalty.</p>...9783031432965_Springer Nature Switzerlandlibro_electonico_9783031432965_9783031432965V. KumarInglésMéxico2024-03-17T00:00:00+00:002024-02-14T00:00:00+00:00Springer Nature Switzerland