product
4294791Vitamaniahttps://www.gandhi.com.mx/vitamania-9780698192218/phttps://gandhi.vtexassets.com/arquivos/ids/2633560/4c848588-3a58-442b-b0c0-0464daefb79f.jpg?v=638384243000900000269374MXNPenguin Publishing GroupInStock/Ebooks/4230829Vitamania269374https://www.gandhi.com.mx/vitamania-9780698192218/phttps://gandhi.vtexassets.com/arquivos/ids/2633560/4c848588-3a58-442b-b0c0-0464daefb79f.jpg?v=638384243000900000InStockMXN99999DIEbook20159780698192218_W3siaWQiOiI3MTcwZmJlYi0xYWVmLTRjYTktOThjNy0yZWFmOTk5MTk2NjciLCJsaXN0UHJpY2UiOjM1MCwiZGlzY291bnQiOjk4LCJzZWxsaW5nUHJpY2UiOjI1MiwiaW5jbHVkZXNUYXgiOnRydWUsInByaWNlVHlwZSI6Ildob2xlc2FsZSIsImN1cnJlbmN5IjoiTVhOIiwiZnJvbSI6IjIwMjUtMDItMDVUMDU6MDA6MDBaIiwicmVnaW9uIjoiTVgiLCJpc1ByZW9yZGVyIjpmYWxzZX1d9780698192218_<p><strong>Measured, funny, and fascinating... If you need vitamins to survive (you do), you should read this book. <em>Scientific American</em> (Food Matters)</strong></p><p>Most of us know nothing about vitamins. Whats more, what we think we know is harming both our personal nutrition and our national health. By focusing on vitamins at the expense of everything else, weve become blind to the bigger picture: despite our belief that vitamins are an absolute goodand the more of them, the bettervitamins are actually small and surprisingly mysterious pieces of a much larger nutritional puzzle. In <em>Vitamania</em>, award-winning journalist Catherine Price offers a lucid and lively journey through our cherished yet misguided beliefs about vitamins, and reveals a straightforward, blessedly anxiety-free path to enjoyable eating and good health.</p><p>When vitamins were discovered a mere century ago, they changed the destiny of the human species by preventing and curing many terrifying diseases. Yet it wasnt long before vitamins spread from labs of scientists into the realm of food marketers and began to take on a life of their own. By the end of the Second World War, vitamins were available in forms never before seen in naturevitamin gum, vitamin doughnuts, even vitamin beerand their success showed food manufacturers that adding synthetic vitamins to otherwise nutritionally empty products could convince consumers that they were healthy. The era of vitamania, as one 1940s journalist called it, had begun.</p><p>Though weve gained much from our embrace of vitamins, what weve lost is a crucial sense of perspective. Vitamins may be essential to our lives, but they are not the only important substances in food. By buying into a century of hype and advertising, we have accepted the false idea that particular dietary chemicals can be used as shortcuts to healthwhether they be antioxidants or omega-3s or, yes, vitamins. And its our vitamin-inspired desire for effortless shortcuts that created todays dietary supplement industry, a veritable Wild West of overpromising miracle substances that can be legally sold without any proof that they are effective or safe.</p><p>For the countless individuals seeking to maximize their health and who consider vitamins to be the keys to well-being, Prices <em>Vitamania</em> will be a game-changing look into the roots of Americas ongoing nutritional confusion. Her travels to vitamin manufacturers and food laboratories and military testing kitchensalong with her deep dive into the history of nutritional science provide a witty and dynamic narrative arc that binds <em>Vitamania</em> together. The result is a page-turning exploration of the history, science, hype, and future of nutrition. And her ultimate message is both inspiring and straightforward: given all that we dont know about vitamins and nutrition, the best way to decide what to eat is to stop obsessing and simply embrace this uncertainty head-on.</p><p>By exposing our extraordinary psychological relationship with vitamins and challenging us to question our beliefs, <em>Vitamania</em> wont just change the way we think about vitamins. It will change the way we think about food.</p><p><em>Booklist</em>, STARRED<br />A hidden, many-faceted, and urgent story.</p><p><em>Wall Street Journal</em><br />The baselessness of our hopes for various elixirs, alongside our baseless fear of sciences true achievements, opens up a rich vein of hypocrisy that Ms. Price mines with engaging relish.</p>...(*_*)9780698192218_<p><strong>[An] absorbing and meticulously researched history of the beginnings and causes of our obsession with vitamins and nutrition. <em>The New York Times</em></strong></p><p>Most of us know nothing about vitamins. Whats more, what we think we know is harming both our personal nutrition and our national health. By focusing on vitamins at the expense of everything else, weve become blind to the bigger picture: despite our belief that vitamins are an absolute goodand the more of them, the bettervitamins are actually small and surprisingly mysterious pieces of a much larger nutritional puzzle. In <em>Vitamania</em>, award-winning journalist Catherine Price offers a lucid and lively journey through our cherished yet misguided beliefs about vitamins, and reveals a straightforward, blessedly anxiety-free path to enjoyable eating and good health.</p><p>When vitamins were discovered a mere century ago, they changed the destiny of the human species by preventing and curing many terrifying diseases. Yet it wasnt long before vitamins spread from labs of scientists into the realm of food marketers and began to take on a life of their own. The era of vitamania, as one 1940s journalist called it, had begun. Though weve gained much from our embrace of vitamins, what weve lost is a crucial sense of perspective. By buying into a century of hype and advertising, we have accepted the false idea that particular dietary chemicals can be used as shortcuts to healthwhether they be antioxidants or omega-3s or, yes, vitamins. And its our vitamin-inspired desire for effortless shortcuts that created todays dietary supplement industry, a veritable Wild West of overpromising miracle substances that can be legally sold without any proof that they are effective or safe.</p><p>Prices travels to vitamin manufacturers and food laboratories and military testing kitchensalong with her deep dive into the history of nutritional science provide a witty and dynamic narrative arc that binds <em>Vitamania</em> together. The result is a page-turning exploration of the history, science, hype, and future of nutrition. And her ultimate message is both inspiring and straightforward: given all that we dont know about vitamins and nutrition, the best way to decide what to eat is to stop obsessing and simply embrace this uncertainty head-on.</p><p><strong>Praise for <em>Vitamania</em>:</strong><br />Measured, funny, and fascinating. The only thing that Catherine Price is selling here is good reporting, engaging storytelling, and more than you thought you could possibly learn about vitamins. If you need vitamins to survive (you do), you should read this book. <em>Scientific American</em></p>...9780698192218_Penguin Publishing Grouplibro_electonico_bf64987b-7002-3e1e-9f87-44e2601c3689_9780698192218;9780698192218_9780698192218Catherine PriceInglésMéxicohttps://getbook.kobo.com/koboid-prod-public/PenguinUS-epub-94038f72-3273-4068-a39f-7086efffccb5.epub2015-02-24T00:00:00+00:00Penguin Publishing Group