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Katy Mousinho
Wonder Women
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7088474Wonder Womenhttps://www.gandhi.com.mx/wonder-women-9781911671237/phttps://gandhi.vtexassets.com/arquivos/ids/4466912/97c43cda-52e0-4c51-95d2-889eeb9ac154.jpg?v=638494014044770000https://gandhi.vtexassets.com/arquivos/ids/4466910/97c43cda-52e0-4c51-95d2-889eeb9ac154.jpg?v=638494014038670000239251MXNLID PublishingInStock/Ebooks/<p>Every marketer knows the stories of Lord Lever and Steve Jobs, has probably read Al Ries and Jack Trout, and seen the works of Bill Bernbach and John Hegarty. Whats interesting about these Masters of Marketing is that they are all men. In Katy Mousinhos and Giles Lurys Wonder Women are the stories of some of the women who have had a tremendous influence on the marketing industry, like Brownie Wise, who transformed Tupperware and Mary Wells Lawrence, who founded the advertising agency Wells, Rich, Greene. There are interviews with the co-founder of Dunnhumby, the data behind the Tesco Clubcard - Edwina Dunn OBE, Senior Vice President, Arla Foods Denmark, previously the only female country CEO in Carlsberg - Helle Muller Petersen and many more.? Mousinho and Lury pull together the findings, not only to celebrate their success, but to provide insights for the future of marketing and the great marketers, women and men, to come.</p>...2688316Wonder Women239251https://www.gandhi.com.mx/wonder-women-9781911671237/phttps://gandhi.vtexassets.com/arquivos/ids/4466912/97c43cda-52e0-4c51-95d2-889eeb9ac154.jpg?v=638494014044770000https://gandhi.vtexassets.com/arquivos/ids/4466910/97c43cda-52e0-4c51-95d2-889eeb9ac154.jpg?v=638494014038670000InStockMXN99999DIEbook20219781911671237_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_<p>Every marketer knows the stories of Lord Lever and Steve Jobs, has probably read Al Ries and Jack Trout, and seen the works of Bill Bernbach and John Hegarty. Whats interesting about these Masters of Marketing is that they are all men. In Katy Mousinhos and Giles Lurys Wonder Women are the stories of some of the women who have had a tremendous influence on the marketing industry, like Brownie Wise, who transformed Tupperware and Mary Wells Lawrence, who founded the advertising agency Wells, Rich, Greene. There are interviews with the co-founder of Dunnhumby, the data behind the Tesco Clubcard - Edwina Dunn OBE, Senior Vice President, Arla Foods Denmark, previously the only female country CEO in Carlsberg - Helle Muller Petersen and many more.? Mousinho and Lury pull together the findings, not only to celebrate their success, but to provide insights for the future of marketing and the great marketers, women and men, to come.</p>...9781911671237_LID Publishinglibro_electonico_9781911671237_9781911671237Katy MousinhoInglésMéxicohttps://getbook.kobo.com/koboid-prod-public/ebookpartnership-epub-3f2b9918-690a-423c-b87a-1efe98763bc5.epub2021-03-04T00:00:00+00:00LID Publishing