This audiobook is narrated by a digital voice.

Most salespeople know how to meet a customer. What separates the ones who actually close deals is everything that happens after the handshake.

Working the Deal is a complete four-book collection covering the part of the sales process most dealerships never teach. Written by Bruce Huddleston, a 35-year automotive industry veteran who worked every level of the business from showroom floor to general manager, this collection gives you the practical knowledge that takes years to learn on your own and hands it to you in one place.

Inside you will find four complete guides. The Four Types of Buyers covers how to identify and close each buyer type on their own terms before you lose the deal. The Desk covers how to present with confidence and work the back and forth like a professional. The Close covers how to ask for the sale naturally and handle the moments when deals stall. The Follow Up covers how to turn every customer into a long term source of repeat business and referrals.

Every technique and every principle in this collection comes from real situations on real showroom floors over a career spanning new car franchise dealerships, independent used car operations, and a decade in buy here pay here.

The greeting gets you a customer. This is where you get a sale.

Part of The Car Sales Survival Series published by Bedrock Heritage Publishing, a division of Life Guidance Consulting LLC.

WORKING THE DEAL IN CAR SALES

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