product
4901159Yield Managementhttps://www.gandhi.com.mx/yield-management-6610000543120/phttps://gandhi.vtexassets.com/arquivos/ids/4455492/image.jpg?v=638872614651000000115115MXNOne Billion KnowledgeableInStock/Ebooks/<p><strong>What is Yield Management</strong></p><p>Yield management is a variable pricing strategy, based on understanding, anticipating and influencing consumer behavior in order to maximize revenue or profits from a fixed, time-limited resource. As a specific, inventory-focused branch of revenue management, yield management involves strategic control of inventory to sell the right product to the right customer at the right time for the right price. This process can result in price discrimination, in which customers consuming identical goods or services are charged different prices. Yield management is a large revenue generator for several major industries; Robert Crandall, former Chairman and CEO of American Airlines, gave yield management its name and has called it "the single most important technical development in transportation management since we entered deregulation."</p><p><strong>How you will benefit</strong></p><p>(I) Insights, and validations about the following topics:</p><p>Chapter 1: Yield management</p><p>Chapter 2: Microeconomics</p><p>Chapter 3: Monopoly</p><p>Chapter 4: Price discrimination</p><p>Chapter 5: Profit maximization</p><p>Chapter 6: Product bundling</p><p>Chapter 7: Pricing</p><p>Chapter 8: Marketing management</p><p>Chapter 9: Dynamic packaging</p><p>Chapter 10: Pricing strategies</p><p>Chapter 11: Demand</p><p>Chapter 12: Global distribution system</p><p>Chapter 13: Dynamic pricing</p><p>Chapter 14: Revenue management</p><p>Chapter 15: Airline reservations system</p><p>Chapter 16: Price optimization</p><p>Chapter 17: Profit (economics)</p><p>Chapter 18: Pricing science</p><p>Chapter 19: Littlewoods rule</p><p>Chapter 20: Monopoly price</p><p>Chapter 21: Airfare</p><p>(II) Answering the public top questions about yield management.</p><p>(III) Real world examples for the usage of yield management in many fields.</p><p><strong>Who this book is for</strong></p><p>Professionals, undergraduate and graduate students, enthusiasts, hobbyists, and those who want to go beyond basic knowledge or information for any kind of Yield Management.</p>...4644942Yield Management115115https://www.gandhi.com.mx/yield-management-6610000543120/phttps://gandhi.vtexassets.com/arquivos/ids/4455492/image.jpg?v=638872614651000000InStockMXN99999DIEbook20246610000543120_W3siaWQiOiIyMjA4NDI4ZC03MjRhLTQwMWMtYTYzNy1mMDVkYzBjYTc3OTUiLCJsaXN0UHJpY2UiOjExNSwiZGlzY291bnQiOjAsInNlbGxpbmdQcmljZSI6MTE1LCJpbmNsdWRlc1RheCI6dHJ1ZSwicHJpY2VUeXBlIjoiSXBwIiwiY3VycmVuY3kiOiJNWE4iLCJmcm9tIjoiMjAyNS0wNy0wMVQxMTowMDowMFoiLCJyZWdpb24iOiJNWCIsImlzUHJlb3JkZXIiOmZhbHNlfV0=6610000543120_<p><strong>What is Yield Management</strong></p><p>Yield management is a variable pricing strategy, based on understanding, anticipating and influencing consumer behavior in order to maximize revenue or profits from a fixed, time-limited resource. As a specific, inventory-focused branch of revenue management, yield management involves strategic control of inventory to sell the right product to the right customer at the right time for the right price. This process can result in price discrimination, in which customers consuming identical goods or services are charged different prices. Yield management is a large revenue generator for several major industries; Robert Crandall, former Chairman and CEO of American Airlines, gave yield management its name and has called it "the single most important technical development in transportation management since we entered deregulation."</p><p><strong>How you will benefit</strong></p><p>(I) Insights, and validations about the following topics:</p><p>Chapter 1: Yield management</p><p>Chapter 2: Microeconomics</p><p>Chapter 3: Monopoly</p><p>Chapter 4: Price discrimination</p><p>Chapter 5: Profit maximization</p><p>Chapter 6: Product bundling</p><p>Chapter 7: Pricing</p><p>Chapter 8: Marketing management</p><p>Chapter 9: Dynamic packaging</p><p>Chapter 10: Pricing strategies</p><p>Chapter 11: Demand</p><p>Chapter 12: Global distribution system</p><p>Chapter 13: Dynamic pricing</p><p>Chapter 14: Revenue management</p><p>Chapter 15: Airline reservations system</p><p>Chapter 16: Price optimization</p><p>Chapter 17: Profit (economics)</p><p>Chapter 18: Pricing science</p><p>Chapter 19: Littlewoods rule</p><p>Chapter 20: Monopoly price</p><p>Chapter 21: Airfare</p><p>(II) Answering the public top questions about yield management.</p><p>(III) Real world examples for the usage of yield management in many fields.</p><p><strong>Who this book is for</strong></p><p>Professionals, undergraduate and graduate students, enthusiasts, hobbyists, and those who want to go beyond basic knowledge or information for any kind of Yield Management.</p>...6610000543120_One Billion Knowledgeablelibro_electonico_6610000543120_6610000543120Fouad SabryInglésMéxicohttps://getbook.kobo.com/koboid-prod-public/content2connect_drm-epub-1ecd0680-0b38-40a2-a7c9-d7e15628a754.epub2024-03-29T00:00:00+00:00One Billion Knowledgeable