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INGRAM 1 9780312656706

BEING STRATEGIC: PLAN FOR SUCCESS; OUT-THINK YOUR COMPETITORS; STAY AHEAD OF CHANGE

Autor: ERIKA ANDERSEN

Editorial: INGRAM

Being Strategic: Plan for Success; Out-Think Your Competitors; Stay Ahead of Change

Disponibilidad: En existencia

$ 378

Vista General Rápida

WE ALL THINK WE KNOW THE DIFFERENCE BETWEEN STRATEGY AND TACTICS - THE BIG PICTURE VERSUS THE DETAILS. BUT WE MOSTLY GET IT WRONG BY FOCUSING TOO MUCH ON TACTICS AND TOO LITTLE ON STRATEGY. IN BEING STRATEGIC , NOTED CONSULTANT ERIKA ANDERSEN HELPS THE READER APPROACH BUSINESS - AND LIFE - STRATEGICALLY, EXPLAINING WHY IT S IMPORTANT, WHAT S INVOLVED IN DOING IT, AND HOW TO DO IT. UNLIKE MOST OTHER STRATEGY BOOKS ON THE MARKET, WHICH FOCUS ONLY ON ORGANIZATION-LEVEL STRATEGIC PLANNING, BEING STRATEGIC OFFERS A MODEL AND SKILLS FOR STRATEGIC THOUGHT AND ACTION THAT ARE BROADLY APPLICABLE AND THOROUGHLY PRACTICAL: EXPLAINING THE CORE SKILLS AND PRACTICES NEEDED AT EACH POINT, AND PROVIDING SIMPLE MODELS, REAL-LIFE EXAMPLES AND SELF-DIRECTED ACTIVITIES FOR LEARNING AND APPLYING THEM. ANDERSEN USES A VERY ACCESSIBLE FRAME STORY OF THIRTEENTH CENTURY WELSH NOBLES BUILDING A CASTLE FOR PROTECTION, AND WEAVES IN DOZENS OF REAL-LIFE EXAMPLES FROM HER PRACTICE, WHICH HAS HELPED TOP RESTAURATEUR DANNY MEYER AND MANY OTHERS. WITH BEING STRATEGIC , ANDERSEN OFFERS A COMPLETE COURSE IN TURNING AROUND A BUSINESS, OR EVEN LIFE.
Detalles
We all think we know the difference between strategy and tactics - the big picture versus the details. But we mostly get it wrong by focusing too much on tactics and too little on strategy. In Being Strategic , noted consultant Erika Andersen helps the reader approach business - and life - strategically, explaining why it s important, what s involved in doing it, and how to do it. Unlike ... Ver más
Información Adicional
Nombre BEING STRATEGIC: PLAN FOR SUCCESS; OUT-THINK YOUR COMPETITORS; STAY AHEAD OF CHANGE
No. Ref. (SKU) 9780312656706
Popularidad N/A
Editorial INGRAM
Género N/A
Autor ERIKA ANDERSEN
ISBN 9780312656706
EAN 9780312656706
Idioma Inglés
Año 2013
Formatos Bolsillo
Número de páginas 273
Edición 1
Novedad N/A
Código BMG N/A

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