9789789783359_

The book Marketing for Beginners- Comprehensive Guide for Schools and Colleges is born out of rigorous research, decades of teaching and consulting experience by Adebayo Adeniji. It is prepared in accordance with the West African Senior School Certificate Examination Syllabus. Hence, it

comprehensively meets, and surpasses, all the examination requirements for the West African Senior School Certificate Examination Body; and
it will be very useful for first year students of Marketing in polytechnics and universities

Marketing for Beginners is aimed at giving students and beginners a thorough foundation and understanding of basic Marketing issues and ideas rather than just acquaint themselves with minute details.

The first few chapters which contain the general principles and basic features of the subject, as well as a brief sketch of each concept, give the student a birds eye-view of the entire field and prepare him for the more broad-range study of the discipline which are contained in the subsequent chapters.

Some of the Topics discussed in this Book are:

Functions of Marketing System
Marketing Concepts
Classification of Products
Marketing Mix and Factors Affecting Marketing Environment
And many more....

This Book is not only meant to help students meet their examination requirements; it is equally intended to provide them with a heritage of vast marketing knowledge that they can put to future use.

An excerpt from one of the FOREWORDS written by Professor Desmond Onyemechi Okocha describes this book Marketing For Beginners as follows:

The author, Adebayo Babatunde Adeniji, being a reflective practitioner, seasoned marketing consultant and tutor with over two decades experience has fascinatingly, pragmatically and succinctly presented the practical aspects of Marketing through lively and pedagogically efficacious examples interspersed throughout the text.

Only few writers had appeared with such mildness and authority, with a ripe understanding of this subject as vividly demonstrated by this present author. The style and spirit, in which the work was executed, were almost as new as the subject. Nothing can easily surpass the winning, affectionate and skillful manner of the address. There is further warmth in the style of the work which adds to its attractions. It bears all the marks of having been composed after years of deliberate preparation, indeed as to the main topics, and a thorough faculty of discussion, acquired in the best school of eloquence.

He has skillfully avoided the charge of an excessive use of certain technical terms that are enervating and even repulsive by repetition which is common with most academic textbooks. You cannot read three pages without feeling that the writer is in the midst of your very thoughts and feelings.

...(*_*)9789789783359_

The book " Marketing for Beginners- Comprehensive Guide for Schools and Colleges" is born out of rigorous research, decades of teaching and consulting experience by Adebayo Adeniji. It is prepared in accordance with the West African Senior School Certificate Examination Syllabus. Hence, it

comprehensively meets, and surpasses, all the examination requirements for the West African Senior School Certificate Examination Body; and
it will be very useful for first year students of Marketing in polytechnics and universities

Some of the Topics discussed in this Book are:

Functions of Marketing System
Marketing Concepts
Classification of Products
Marketing Mix and Factors Affecting Marketing Environment
And many more....

This Book is not only meant to help students meet their examination requirements; it is equally intended to provide them with a heritage of vast marketing knowledge that they can put to future use.

An excerpt from one of the FOREWORDS written by Professor Desmond Onyemechi Okocha describes this book Marketing For Beginners as follows:

...

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