9781370365111_

Microcopy consists of small pieces of text like headings, hint texts, placeholders, summaries, and instructions throughout a website or app. These little bits of content often get overlooked to the detriment of the application or website youre building, which is tragic since they make the difference between technology that fades into obscurity and technology that goes on to become extremely successful products.

In this book, well see how:

? One retail firm increased its monthly revenues by 25,000,000 by changing one word
? A website prevented hundreds of credit card billing errors using a single sentence
? An enterprise chat app used playful microcopy to grow to a 3.8B valuation

Youll understand the power of microcopy through many real-life examples and learn how to:

? Analyze microcopy for strengths and weaknesses
? Identify opportunities to use microcopy
? Plan your microcopy
? Start writing better microcopy
? Validate its effectiveness

Heres some praise for the book:

The content is good. Copy is something that Ive been trying to get my hands on so Chapter 7 was very helpful for me. -- Jelvin Base, UI/UX Designer

I really like it since im still new in microcopy and gives me an idea why microcopy is important for every app and website. Its easy to understand and apply specially for beginners like me. I will definitely recommended this book to my friends. -- Eric Luciano, Front-End Developer / Designer

Niaw prepares her readers for the wonderful world of Microcopy (and burritos) with great examples here and there partnered with the value of using it, reasoning as to how Microcopy works, and flavourful wordplays. This short but tasty book proves how powerful small things like microcopy can make a big difference to your designs. -- Pierce Jonota, Designer

...(*_*)9781370365111_

In this book, well see how:

Youll understand the power of microcopy through many real-life examples and learn how to:

? Analyze microcopy for strengths and weaknesses
? Identify opportunities to use microcopy
? Plan your microcopy
? Start writing better microcopy
? Validate its effectiveness

Heres some praise for the book:

"The content is good. Copy is something that Ive been trying to get my hands on so Chapter 7 was very helpful for me." -- Jelvin Base, UI/UX Designer

"I really like it since im still new in microcopy and gives me an idea why microcopy is important for every app and website. Its easy to understand and apply specially for beginners like me. I will definitely recommended this book to my friends." -- Eric Luciano, Front-End Developer / Designer

"Niaw prepares her readers for the wonderful world of Microcopy (and burritos) with great examples here and there partnered with the value of using it, reasoning as to how Microcopy works, and flavourful wordplays. This short but tasty book proves how powerful small things like microcopy can make a big difference to your designs." -- Pierce Jonota, Designer

...

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Niaw de Leon