9780648021520_

What makes an engaging website? How many social networks do you really need to be on? Are flyers and posters a thing of the past? And why do you even need to market your organisation in the first place?

With Communications for Volunteers, youll discover the answers to these questions and more. Dr Louise Merrington draws on her experience as a communications consultant, journalist, author and facilitator to provide simple, low-cost ways for community groups to improve their communications without burning out their volunteers. In this book youll find:

A step-by-step guide to developing a communications strategy
An introduction to design and multimedia websites, photography, graphics and more
Easy tips for improving your writing and media skills
A breakdown of all the major social media platforms, their advantages and disadvantages
An overview of email lists and other useful tools such as surveys, petitions and crowdfunding
Advice on when to hire a professional

Filled with real-life case studies from community groups, comprehensive templates and flowcharts, and practical hands-on guidance, Communications for Volunteers gives you the skills you need to approach communications and marketing with confidence.

(*_*)9780648021520_

A step-by-step guide to developing a communications strategy
An introduction to design and multimedia websites, photography, graphics and more
Easy tips for improving your writing and media skills
A breakdown of all the major social media platforms, their advantages and disadvantages
An overview of email lists and other useful tools such as surveys, petitions and crowdfunding
Advice on when to hire a professional

...

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PAC Books