9781005407254_

Through this eBook, you will learn a pragmatic approach to understanding the fundamental principles, strategies and tools for design thinking. Learn how you can articulate the business value of investing in building a great UX and measure its effectiveness. This eBook enables you to integrate your education with your work so you can apply, iterate, and innovate on the job and boost your immediate and long-term outcomes. My mission is to provide high-quality content at affordable price. This eBook provides a high level overview on the following topics -
What do you stand to lose in the absence of good design
How design enabled Apples turnaround story in 1997
How do you design something really well
How do you solve the most pressing problems for your customers
How does user centered design work
How to improve usability by leveraging design best practices
How rapid prototyping helps save time, cost, effort
How to measure the quality of UX and goals of the product
What are the must read books on UX
What are the more interesting TED talks on UX
Most successful startups pivot
What are some of the good tools for UX design

Rapid prototyping is a low-tech trial to solve problem for your first few customers as fast as possible, using a rough or low fidelity item. The Pinocchio Technique creating a wooden mockup of your idea. Invest in the optimal rapid prototyping option and tool to build a minimal viable product (MVP) for running low fidelity experiments in front of your customers. This eBook covers nine rapid prototyping options, including -
Sketches
Paper Prototype
Storyboard / Wireframes
User Interface (UI) Mockups
Partial Code Prototype
Quick Code Prototype
Video Demo
Quality Code Prototype

This eBook also provides a high level overview of different tools available for rapid prototyping of UIUX. This eBook covers WHAT options and tools are available for rapid prototyping of UIUX. Currently, this eBook does NOT cover HOW to use these tools.

Its becoming easier and easier to create Web sites and mobile apps. But harder and harder to measure the effectiveness of these applications. This eBook covers how to measure the effectiveness of UX using Googles HEART framework and Goals-Signals-Metrics (GSM) process.

Better products or a superior customer service are no longer enough to stand out. Technology has lowered barriers for entry and, with that, provoked a new era of competition. According to John Maeda, design partner at Kleiner Perkins Caufield & Byers, the solution is to become a design-led company. Design-led companies invest heavily in powerful customer experiences a key element to tackle if you want to get your customers attention and motivate them to keep coming back.

Who should read this eBook
Business Heads
Consultants, Marketing Managers
Entrepreneurs, Educators, Evangelists
Program Managers, Product Managers, Analysts
UI/UX Designers

Theres a lot of good knowledge packed inside this eBook, so hesitate no more! Learn more about fundamental principles, strategies, tools for design thinking today! Ill see you inside the eBook. Thank you.

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Ramesh Chandak